Solar misconceptions abound and we’ve heard them all: it’s too expensive, it’s not reliable, it only works in sunny areas, the technology isn’t good enough yet, etc.
You know the true story though – and this is where you can help shed some light on the benefits of solar to people in your circle. And don’t forget, many solar companies will actually give you a referral fee if someone you refer to them decides to go solar (yep, we do!). It’s a win-win for everyone!
The following are a few ideas to get that solar message out there:
Share your story
Many Americans are confused about solar, and no matter how many articles they read or news reports they listen to, nothing can convince them that it’s a viable option for them. At least, not until you start talking about how you’ve gone solar.
Hearing an experience from a friend who has actually made the jump to solar can be invaluable. I’m sure you’ve been asked a slew of questions about your system; how it works, how much it cost, how much money it’s saving you. They want to know!
Tell them why you chose to go solar. Was it to save money? Live a greener lifestyle? They want to hear how you decided to go solar and if it’s working for you. Let them know which company you used, how easy it was, and what you did to get started. And don’t forget to show them your new electric bill, which brings us to the next point…
Compare electric Bills (and make your friends jealous)
Sure, your story sounds good, but how does it look? Make sure you pull out your electric bill to show skeptical friends your current bill compared to what you used to pay. They’ll definitely notice the huge difference and start wondering why they didn’t think to go solar before you!
Host a Solar Party
Show off your new solar system with a fun open house/solar party! Invite your family, friends, and neighbors to see what they’re missing out on. A friendly solar consultant can also be on hand to help answer questions and explain how easy it is for them to go solar too.
When you’re happy about something, you want to shout it from the rooftops and share it with the world! Ok, maybe just with your Facebook friends or Twitter followers.
You can upload monitoring action shots. Let people know your panel production on any given day/week/month/year. You can even share environmental comparisons (i.e., Wow – the carbon offset of my solar panels is equal to planting 2.4 acres of trees!). Be proud of the positive choice you’ve made to generate electricity responsibly and use your finances wisely.
These are just a few ways we’ve thought of to get you started. But you may think up even more creative ways to sound the solar alarm.
Just remember the old adage: Friends don’t let friends pay too much for electricity.